What are the benefits that we can get if we use rolex watch and how do they attract the consumers?

My question is all about the rolex watch company. I want to know the advantages of this company to the other watch company.|||None whatsoever. Rolex makes mechanical watches, which have been obsolete for the last thirty years. Compared to even the least expensive waterproof electronic watch, the Rolex mechanical watch is inaccurate, delicate and unreliable. The price of the Rolex is simply silly.





It would be different if the Rolex had some inner mechanical beauty or workmanship or structures that render it a thing of beauty or of great interest from a mechanical standpoint. But it does not, they're pretty plain. Compare one of these to the workmanship and appearance of, say, a Hamilton railroad watch from the late 1800's, or a minute repeater.