How do youi know if a ROLEX watch is real?

I gave 100.00 dollars for the watch, and was told its not genuane. To many freinds of mine belive it to be real for me to ignore any more.|||many ways to tell, first off: no one gives a ROLEX for $100 dollars even if its used...second is the parts on it, the back face should have no writings on it, just a plain metal surface|||Check out this listing!





http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem%26amp;item=260325951935%26amp;ru=http%3A%2F%2Fshop.ebay.com%3A80%2F%3F_from%3DR40%26_trksid%3Dm38.l1313%26_nkw%3D260325951935%26_sacat%3DSee-All-Categories%26_fvi%3D1

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|||if you want real answer go to a appraiser or better yet a pawn shop|||Yep they have fakes, that make good fakes look bad, so this one I agree must go to a jeweler, that is certified in selling higher end watches and jewelry.